Designing Your Banner for Maximum Impact & Effect
Banners are a powerful form of marketing that can be used to increase brand awareness and boost sales. Their scope extends across traditional billboard advertisements to more modern digital displays. Banners require a sharp design mindful of visibility, versatility, cost-effectiveness, and so much more, in order to engage customer interest and memory.
So how do you ensure that your promotional banners are designed properly and set up for maximum effect? Here are some vital considerations:
Choose The Right Material
The material you choose can have a major impact on the overall look and feel of the banner. There are a variety of materials available, including vinyl, fabric, and mesh, all strong and durable, yet each one has its unique advantages, so check these carefully against your product’s aims and needs.
Consider Size and Shape
Banner size and shape will determine the capabilities of your design and message: consider the space you have available and the impact you want to have. You may want to go with a larger banner to make a bigger statement, or a smaller banner if your graphics are limited in space.
CONSISTENT BRANDING
Stick to your company branding for consistency and pin down the message you want to convey with your banner, and the colours that will underscore or nuance that message. The words and font used in your banner should be chosen with thought and care. Make sure the text is legible and that the font fits with the message you're trying to put across. Select a style that will help your banner stand out and make an impact.
Select quality images
Using good-quality images in your banner is essential. We advise that the pictures on display are high resolution to reach their full potential and wow their audience. Don’t underestimate the time it takes to choose the right images: these will significantly improve the visual appeal of your banner.
Include A Call To Action
A call to action is an instruction or suggestion for someone. On a website, for example, a call to action could be a button or a link that says "Sign Up Now" or "Learn More". Notice how clear and easy to understand these commands are — this makes action seem less distant, more likely.
LOOKING for BANNER PRINTING, OR HELP WITH DESIGN?
By following the tips outlined above, you can create a banner that will accurately represent your services and accommodate an ever growing audience. But don’t forget - if you need a hand, we have an in-house design team that can help with all kinds if design - including banners. With a well-designed banner, the world is your oyster!
Absolute Creative Print offers help to individuals and businesses seeking design, print, and display assistance.
If you are looking for banner printing services in Kent, get in touch with us today.
